My name is Alex Rich. I am a freelance designer, developer, and project manager with over 13 years of experience creating and refining gear for the Outdoor, Hunting, Wildland Firefighting, and Military industries. From initial ideation through prototyping and production to finished goods, I have brought numerous award-winning packs, bags, and accessories to customers around the globe. I’ve been fortunate to collaborate with globally recognized brands including Mystery Ranch, YETI, Sitka, Mathews Archery, A&F Japan, and Christian Dior.

When I am not drawing up new product concepts or parked at my sewing machine, I can be found (or not found) in the wilds of Southwest Montana, chasing elk and pronghorn, or with a fly rod in hand waiting for the trout to bite.